Case Construction Equipment announced that Jim Hasler is retiring as vice president-North America effective April 2016 after 34 years of service with the company. Scott Harris, current vice president of parts and service for CNH Industrial will take over Hasler’s role and oversee the North American construction equipment operations for Case.
Harris first joined CNH Industrial’s Capital group in 2006 as U.S. sales manager for construction equipment. He later served as northeast region sales manager for construction as well as agricultural equipment. In 2007, Harris was promoted to senior director of sales and marketing for that division, and later became vice president of U.S. financial services and operations, where he was responsible for the overall sales growth and profitability of CNH Capital’s financial products and services.
Harris joined CNH Industrial Parts and Service group in 2011 as vice president of sales and marketing for North America and became vice president of the division in 2013.
“Through his various roles with CNH Industrial over the last decade, Scott has gained a comprehensive knowledge of the entire equipment life cycle, from purchase to application to care and maintenance,” said Brad Crews, chief operating officer-NAFTA, CNH Industrial. “He is a strong, knowledgeable voice that will lead and grow our construction equipment organization as the market continues to evolve.”
