Industry Veteran Rick Penkert joins MEC as National Account Manager

With more than 40 years of experience in sales and account management, Penkert brings a wealth of leadership skills, knowledge, and a proven track record of success.
Photo by MEC
6615b0f06c8d99001e9bffe8 Mec Rpenkert Press Photo

MEC, a leading provider of innovative solutions for the mobile elevating work platform industry, has hired Rick Penkert as national account manager. In this role, Penkert will be responsible for overseeing and nurturing relationships with key accounts across North America.

With more than 40 years of experience in sales and account management, Penkert brings a wealth of leadership skills, knowledge, and a proven track record of success. Delivering the highest quality of customer service while building partnerships for growth will be an invaluable contribution as MEC continues to expand its better solutions in the industry. 

“We are thrilled to have such an industry veteran as Rick Penkert join our team as national account manager. His extensive knowledge of the industry, combined with his passion for building strong customer relationships will be instrumental in driving our business forward,” said Paul Waller, MEC vice president of sales. 

Prior to joining MEC, Rick held various senior positions in sales and account management and has worked for some of the industry’s largest rental companies. His deep understanding of market dynamics will enable him to identify new opportunities and develop tailored solutions for MEC customers. 

“I am excited to be a part of the MEC team and contribute to the company’s growth strategy,” said Penkert.

 MEC Aerial Work Platforms is headquartered in Kerman, Calif. Visit www.MECawp.com.

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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