Bon Tool Co. Names Dan Rice National Sales Manager

Rice will oversee Bon’s sales leads, initiatives, and local and national accounts.
Jan. 7, 2024
2 min read

Bon Tool Co. was named national sales manager of Bon Tool Co. Rice will oversee Bon’s sales leads, initiatives, and local and national accounts. He will lead Bon’s sales force including its in-house customer service team and its sales representatives on the outside.

Rice hails from Western Pennsylvania and studied both business and marketing at Clarion University, graduating in 1992. He has more than three decades of sales and business development expertise. Rice worked as a partner with Rice Associates, a manufacturer’s rep firm in the Pittsburgh area.

“We are excited to welcome Dan to our team,” said Paul Bender, product marketing and communications manager. “His wealth of experience and proven track record in sales will enhance our strategies and strengthen our existing relationships with partners and customers.”

Rice’s first major event with Bon will be the World of Concrete tradeshow, running from January 23 to 25 in Las Vegas. 

Bon will be exhibiting in Booth S10547 at the Las Vegas Convention Center. Bon is a manufacturer of hand tools for masonry, concrete and decorative concrete finishing, concrete restoration, drywall, interior construction, floor covering, asphalt work, roofing and general construction.

For more information, visit www.bontool.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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