Werk-Brau Adds Whitaker and McGranahan as Regional Sales Managers
Werk-Brau has strengthened its sales force with the addition of R.W. Whitaker and Jake McGranahan as regional sales managers. Whitaker takes over the role of regional sales manager of the Southeastern United States. He brings more than 20 years of experience selling attachments in the construction equipment industry most recently as U.S. sales manager for TMC Cancela, a Spanish manufacturer of forestry mulching equipment.
Whitaker also has regional sales experience with BR Attachments, Paladin Equipment, and Rockland Manufacturing. He holds a BS in Marketing & Management from Tarleton State University. In his new role, Whitaker is responsible for supporting distributors and customers in the states of Tennessee, Virginia, North Carolina, and South Carolina across the full lineup of Werk-Brau buckets, thumbs, couplers, tiltrotators, attachments, mulchers, landscape rakes, and other specialized attachments and accessories for excavators and loaders of all sizes and types. Working from his home office in Mt. Pleasant, S.C., Whitaker may be reached at [email protected]
“We’re excited to welcome RW to the Werk-Brau family,” said Werk-Brau national sales manager Dale DeWeese. “His extensive experience with attachments and their many applications, coupled with a positive, customer-centric attitude will serve our customers and channel partners well in this growing territory.”
“I’m thrilled to join such a well-known and well-respected company,’ said Whitaker. “With a history of innovative, quality equipment, and unsurpassed customer support, they have earned a great reputation in the industry, and I’m humbled and proud to contribute to that legacy.”
Jake McGranahan to the Midwest
(Findlay, OH) Werk-Brau has recently added industry veteran Jake McGranahan as a regional sales manager for the midwestern U.S. He brings more than 20 years of sales and operational leadership experience with companies like Team JDC, XCMC USA, and Rudd Equipment. In addition to sales, he also has experience in general management and service leadership, providing a well-rounded perspective and a better understanding of the day-to-day challenges facing customers. He holds a degree in Business Management Technologies from the University of Toledo.
McGranahan is responsible for supporting distributors and customers in the Great Lakes region including Ohio and Michigan across the full lineup of Werk-Brau buckets, thumbs, couplers, tiltrotators, attachments, mulchers, landscape rakes, and other specialized attachments and accessories for excavators and loaders of all sizes and types. Working from his home office in Whitehouse, Ohio, McGranahan may be reached at [email protected] .
“We’re thrilled to add Jake to the Werk-Brau family,” added DeWeese. “His varied experience in all facets of the industry gives him a unique perspective and insight into customers’ experiences and challenges. His customer first approach aligns naturally with the values we live by at Werk-Brau. His reputation for developing lasting relationships will be an asset to customers as well as distributors and other channel partners in Ohio and Michigan.”
“I’ve known of Werk-Brau for a long time, and am humbled to join such an innovative, customer-driven team,” said McGranahan. “They have earned a great reputation within the industry, and I’m excited to be further develop that legacy.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.