Trimble has announced Greeley, Colo.-based 4Rivers Equipment as the newest Trimble Technology Outlet. 4Rivers will now sell Trimble grade control, site positioning systems and correction services technology directly to customers using John Deere construction equipment. Trimble technology from 4Rivers includes the Trimble Works Subscription bundles, offering contractors simple, low risk ways to scale operations, providing flexibility in selecting and utilizing the right civil construction technology, hardware coverage and price point for their business needs.
Trimble Technology Outlets are a new and important part of Trimble's civil construction distribution strategy. By adding authorized resellers representing a wide variety of manufacturers to the Trimble distribution channel, it is easier for users of a wide range of machine types to purchase, install and utilize Trimble technology for improved jobsite productivity and profitability.
"4Rivers has earned a reputation for integrity, respect and a commitment to finding solutions to their customers' challenges for nearly 100 years, and we are excited to announce that those solutions now include Trimble technology," said Ron Bisio, senior vice president, field systems at Trimble. "The goal of our expanded distribution network is to make it easier for customers of all machine types to integrate Trimble technology into their workflows, and we look forward to working with 4Rivers to make this vision a reality for their customers."
As an authorized Trimble Technology Outlet, 4Rivers will offer Trimble grade control solutions — including site positioning systems and correction services — to customers in Colorado, New Mexico and the El Paso, Texas, area.
"Our John Deere customers have been wanting easier access to Trimble technology, and we are pleased that we can finally meet this demand," said Danny Bratton, general manager at 4Rivers Equipment. "We know that grade control, site positioning and correction services technology helps improve accuracy, productivity and profitability on construction jobsites, and we are excited to offer these benefits to our customers through the use of Trimble solutions."
For more information, visit https://4riversequipment.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.