Fame Rental’s New CRM Solution is Embedded in the Software

June 24, 2025

Built into the Fame Rental platform, the new CRM enhancement is designed to empower sales, service, and support teams with instant access to the customer insights they need to deliver service at every touchpoint.

Posted Michael Roth

Fame Rental, a supplier of ERP software solutions for the rental industry, recently unveiled its latest product innovation: an embedded, fully integrated, and real time Customer Relationship Management solution. Built into the Fame Rental platform, the new CRM enhancement is designed to empower sales, service, and support teams with instant access to the customer insights they need to deliver service at every touchpoint.

“The new embedded CRM isn’t just a bolt-on tool for Fame software; it’s a revolutionary and highly strategic shift in how rental businesses can build better customer relationships from the inside out,” said Joe Lewis, CEO of Fame Rental. “While aggressive pricing can win deals, exceptional customer service is priceless. This tool helps empower every employee in an organization to provide exceptional service that elevates everyone's attitude and keeps customers coming back.”

Unlike traditional CRM “integrations” that link separate systems with sync delays and limited access, Fame’s CRM is embedded directly within the core application and database. The result is real-time visibility, consistent data across teams, and a completely unified experience for both customers and employees. The Fame approach helps eliminate data silos, reduce errors and misinformation, and ensure that everyone — from the service desk to the C-suite — can securely and confidently access and engage with up-to-date customer information.

Key Features of Fame Rental CRM

● Track calls, meetings, and tasks using intuitive dashboards and calendars.

● Link all customer activities to critical documents like quotes, contracts, work orders, and invoices.

● Automate schedules and reminders for your team and customers.

● Leverage FameAir Maps and Notifications for smart location-based engagement.