Fame Rental, a leading supplier of ERP software solutions for the rental industry, announced a new collaboration with SmartEquip, a provider of technology for equipment lifecycle management, service, and procurement support in the construction industry.
SmartEquip’s integration into the FameAir dashboard helps reduce the challenges many rental companies face when maintaining their equipment fleets. SmartEquip’s business-to-business productivity and parts procurement platform features a single log-in that allows users to identify needed parts for equipment repairs and create purchase orders, eliminate order errors, increase efficiency, save money, and improve technician wrench time — with FameAir taking control of the approval routing process.
“Managing equipment lifecycles and ensuring uptime, tracking usage, scheduling maintenance, and optimizing inventory can be incredibly complex, confusing, and time-consuming for any rental businesses,” said Joe Lewis, CEO of Fame Rental. "When Fame customers sign up for SmartEquip and integrate FameAir into their procurement platform, they can identify and access the product support and parts information they need, including checking inventory levels and updating their purchase and work orders efficiently."
“We are excited to support Fame Rental customers with our integration partnership,” said Mike Kendall, vice president of operations at SmartEquip. “Our goal is to make equipment rental businesses more efficient, and being able to extend our platform to their customers is a win-win for everyone.”
More information about the SmartEquip collaboration can be found here.
Visit Fame Rental at Booth 5628 at the ARA Show 2025 in Las Vegas this week.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.