Point of Rental Celebrates Giving with The Cowshed
Point of Rental has reinforced its commitment to community engagement through a hands-on partnership with The Cowshed, a Berkshire-based charity supporting individuals and families facing hardship.
Point of Rental’s U.K. team completed three on-site volunteer days totaling more than 100 man-hours in 2025, assisting with donation organization, storage logistics, and seasonal displays. Additional volunteer groups supported large-scale clothing moves and helped prepare themed areas for children, including Halloween and holiday initiatives.
As part of The Cowshed’s Christmas Project, Point of Rental employees also participated in a Giving Tree initiative, purchasing gifts directly for children in need. Team members supported gift preparation efforts to help ensure children across Berkshire received Christmas presents.
The Cowshed provides essential items, including clothing, bedding, school uniforms, and baby equipment, to people affected by domestic abuse, emergency rehousing, homelessness, and health-related poverty across the region.
The partnership holds particular significance for Toby Green, a member of Point of Rental’s U.K. support team, who previously benefited from The Cowshed’s services.
“The support I received from The Cowshed helped me get back on my feet,” said Green. “Being able to give back through Point of Rental is incredibly meaningful, and I’m proud to see the company support an organization that truly changes lives.”
Point of Rental reflects its core values within the communities where it operates through its charitable arm, Point the Way, and employee efforts around the world. In addition to the company’s work with The Cowshed, the company spent 500+ hours cleaning up communities last year, feeding people, providing clothing, sharing technology, and more.
For more information about The Cowshed, visit thecowshed.org.
Point of Rental Software provides smart, scalable rental and hire management software to more than 5,000 business locations of all sizes and industries. With offices in the U.K., U.S., Australia, and Canada, Point of Rental offers the global rental and hire industry award-winning software and unparalleled customer support. To learn more, Point of Rental can benefit your business, visit pointofrental.com or email [email protected].
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.