Point of Rental Announces Nonprofit Arm Point the Way
Point the Way, Point of Rental’s employee-led giving organization, is now an officially recognized 501(c)3 organization.
With the nonprofit designation, Point the Way takes the next step in the company’s mission to make a difference by empowering people to reach their full potential. Created in 2018 by a group of employees to organize the Fort Worth location’s giving for maximum effect, its mission has expanded to include giving throughout the company’s worldwide offices and alongside other rental businesses.
“Point of Rental, and the rental industry as a whole, is full of people who care, and who want to make an impact in people’s lives,” said director of philanthropy Terry Harris. “By becoming a 501(c)3, we’ll be in a better position to help in a more focused, effective way.”
Over the past several years, Point the Way has made donations of technology, including laptops for an orphanage in Kenya and tablets for classrooms in Guatemala. Point of Rental has matched donations to employee initiatives to provide wildfire relief efforts in Australia, support equal justice in the United States, and aid in South Africa.
As a nonprofit entity, Point the Way will look to build on these efforts, along with local community-focused works like providing emergency kits to understocked homeless shelters, replenishing local food banks, and supporting initiatives that help teachers in local schools.
To find out more about Point the Way, and Point of Rental’s commitment to building better relationships and communities, visit https://www.point-of-rental.com/company/epic/caring/.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.