United Rentals Partners with Snowflake AI to Translate Data Into Plane Language

United Rentals has rolled out a new AI agent built on Snowflame intelligence to operational teams working throughout more than 1,600 branches. The Business Intelligence Agent allows branch managers, sales leaders, and regional teams to ask questions of their company data in plain language, to drill down and get actionable information quickly.

The deployment gives employees a more flexible, conversational way to interact with company data across financial and operational functions. Since rolling out earlier this year, United Rentals has seen steady growth in adoption and repeat usage. This approach highlights how artificial intelligence can  enhance business insight for industrial services companies managing large fleets and geographically distributed teams.

“Our innovation vision is to apply technology in ways that strengthen our operational processes and help our people do their jobs more effectively,” said Tony Leopold, chief technology and strategy officer, United Rentals. “Snowflake helps us build on our existing data foundation with a trusted, governed platform. With Snowflake Intelligence, employees can use natural language to better understand their data, discover actionable insights, and make more informed decisions.”

“United Rentals is using Snowflake Intelligence to give employees clearer, faster answers in the moments that matter most,” said Mike Gannon, chief revenue officer, Snowflake. “By enabling frontline teams to ask natural language questions and get real-time, trusted answers without waiting on manual analysis, they’re embedding intelligence directly into daily decision-making. In large, complex organizations, it’s this consistent, governed intelligence that separates AI that truly works from AI that doesn’t.”

Leveraging Snowflake, United Rentals unified financial operations, fleet and telematics data, pricing, contracts, accounts receivable, and internal documentation into a single governed platform, creating a stronger foundation to extend trusted insights and AI across the enterprise. This approach allows analysts to continue querying data and building visualizations while also enabling business users to ask questions in real time, reducing manual effort and accelerating decision-making across the organization.

Powered by Snowflake Intelligence, United Rentals’ Business Intelligence Agent allows employees to interact directly with their data and understand not just what is happening but why. This natural-language experience uses United Rentals’ governed enterprise data and shared business definitions, such as how metrics are calculated or how performance is measured. This also ensures that the answers are consistent, explainable, and aligned with how the company runs its operations. Every response respects existing data access controls, so users only see the information they are authorized to view.

Snowflake Intelligence is helping teams at United Rentals move faster and operate with greater confidence, giving leaders and frontline teams a shared understanding of the business. By turning trusted data into immediate, explainable answers, Snowflake is enabling more consistent decisions across hundreds of locations.

Snowflax Cortex Code

In parallel with the Business Intelligence Agent, United Rentals is using Snowflake Cortex Code, a data-native AI coding agent that automates and accelerates end-to-end enterprise development, to build, test, and maintain additional internal AI agents. Cortex Code helps United Rentals translate business logic and data context into production-ready AI apps, reducing the time from prototype to deployment.

Cortex Code builds evaluation sets and runs automated tests as part of its development process, enabling reliability and performance as AI experiences scale. This allows teams to iteratively improve both models and supporting logic, validate changes before new capabilities are released, and ensure consistent behavior as usage scales.

While Snowflake Intelligence powers day-to-day decision-making for frontline teams, Cortex Code enables United Rentals to improve the quality, reliability, and speed of development for additional agents those teams rely on.

United Rentals' Business Intelligence Agent is the first of several AI apps developed on Snowflake using Snowflake Intelligence and Cortex Code. Additional agents are already in progress for equipment health, telematics, and other internal operational use cases. Together, these efforts are supercharging how United Rentals operates, laying the foundation for more intelligent, AI-driven decision-making across the organization.

United Rentals has an integrated network of 1,639 rental locations in North America, 41 in Europe, 40 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province.

Snowflake makes it easy for enterprises to innovate faster and get more value from data. More than 12,600 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI.