Fecon announces a rebranding effort which stresses the user experience rather than mere machinery, for both experienced land clearing contractors and those new to the business, with a new website. Emphasizing the safety, production, and reliability inherent within each mulching tractor, mulching attachment, forestry attachment, and accessory, the streamlined site is easily accessible from laptops or mobile devices. It includes intuitive architecture which is easier to navigate. An interactive “application roadmap” makes it fast and easy for users to find mulching solutions to suit their situation. The new site may be viewed at www.Fecon.com.
“Experienced land clearing contractors have different needs than those entering the business, and this makes it easy for both to find what they are looking for,” said Fecon vice president of marketing and dealer development Mike Kucharski. “Customers with a fleet of equipment working every day can quickly find information on the parts they need, or upgrades to their current equipment. Those seeking to get into mulching, whether on their own property or as a mulching contractor, have broader information needs which we also meet. The shift from machinery to the user experience is subtle, but profound, with a holistic approach.”
In addition to reducing the number of pages by more than 20 percent, the streamlined site includes links to informative and educational videos, Fecon Connect which identifies parts for all Fecon products, information on careers at Fecon, and much more.
Established in 1992 near Cincinnati, Fecon manufactures the Bull Hog forestry mulcher. It also manufactures tracked carriers and tractors, as well as a full range of attachments and other equipment for vegetation management. Its products are sold through equipment dealers and distributors worldwide.