Point of Rental Investments in Customer Service Increase Customer Satisfaction Scores

New vice president of global customer experience Darrin Smith, who helped guide the recent changes since joining Point of Rental in April, credited leadership in the company’s three offices and the support agents themselves for the improvement.
July 1, 2021
2 min read

Point of Rental’s “Pointer” program has led to improvements in customer satisfaction, the company said. New vice president of global customer experience Darrin Smith, who helped guide the recent changes since joining Point of Rental in April, credited leadership in the company’s three offices and the support agents themselves for the improvement.

“Support starts with an individual agent and their ability to recognize the problem, who can solve it, and their ability to work with a person who’s calling in," said Smith. "If someone’s calling us, then their problem is our problem. It’s a testament to our customer service leadership in each country; we can plan globally, but execution is all local.”

Over the past couple of months, Point of Rental has invested considerably in its customer service, resulting in significant increases in customer satisfaction.

“Customer service has always been important to us, but we realized that - especially with the additional challenges the last year has provided - we could do more,” said Point of Rental CEO Wayne Harris. “The new Pointers have been great and we’re seeing some immediate impacts.”

By focusing on managing customer expectations and clearly communicating how problems are being solved every step of the way, Point of Rental is exceeding industry standards by 30-50 percent in key metrics like customer satisfaction and net promoter score, the company said.

To become a Pointer, apply at pointofrental.com/careers.  

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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