Telematics Provider Trackunit Opens Asia Headquarters in Singapore
Trackunit has increased its Asian Pacific presence with the appointment of Chi Sen Gay, a highly experienced global tech senior executive, and the opening of its regional headquarters in Singapore as well as new offices in Japan and Australia. The new moves build upon Trackunit’s existing presence to better serve current and new customers throughout the region.
Leading the expansion in Asia Pacific Japan (APJ) as newly appointed SVP for the region, Chi Sen Gay brings decades of experience garnered from the enterprise IT sector, where he focused on software, hardware and services. Chi Sen previously worked at global companies including Schneider Electric and IBM and brings strong knowledge and experience of building a digital business.
Chi Sen Gay said, “I’m excited and energized by this new role at Trackunit in this strategically important and growing region. Having spent more than two decades in the region’s tech industry, improving data center uptime and availability through digitization, I see a great deal of symmetry in what is now happening in construction. People in this region are highly interested in technology and keen to realize its possibilities! I look forward to leading the Trackunit team as we support construction through its own digital transformation, changing the way equipment and machines are operated and maintained and helping to eliminate downtime.”
“I’m delighted to announce the appointment of Chi Sen Gay and the opening of a new regional headquarters and offices to better serve Asia Pacific - one of the largest global construction equipment (CE) markets and home to some of the most technologically advanced OEMs,” said Soeren Brogaard, CEO, Trackunit. “We have a growing installed customer base in the region and it’s important that Trackunit puts feet on the ground to help them realize the efficiency, productivity and profitability benefits which digital transformation means for their businesses.”
Trackunit is a driving force in the digitization of the construction sector, serving equipment manufacturers, rental companies and contractors, connecting construction equipment and processing data to the cloud to deliver value-added insights. The APJ region is highly receptive to the benefits that technology provides. It is a major opportunity for Trackunit’s SaaS capabilities to add insights and value for customers. The digital transformation of the construction industry supports customers’ greater understanding of their site environments and machine asset health.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.