Former EquipmentWatch Leaders Offer Rented Fleet Management Platform IronUp
IronUp, a new system that allows equipment rentals to manage their rented fleet from all suppliers in one system, left private beta this week and is now available. Founded by former executives of EquipmentWatch Garrett Schemmel and Sam Giffin, IronUp is designed to lower costs, provide new performance insights and streamline organizational workflow.
The transition in recent years from owned equipment use to rented equipment has been significant with equipment utilization nearly 60 percent by 2020, according to the American Rental Association. Previously, contractors managed their owned fleet via maintenance-first systems (CMMS), said Schemmel and Giffin, but in the transition to managing a rented fleet, no platform existed, resulting in simple issues like forgotten rentals and more complex problems such as not understanding the true cost per hour of rented equipment.
"After nearly a decade building solutions for construction equipment professionals, early in 2020 we really began to listen closely to the 'rented fleet management problem,'" said Garrett Schemmel, CEO and co-founder of IronUp. "And after months of working with dozens of companies, we knew we had to do something to fix this $50 billion problem."
IronUp is a web and mobile app workflow software platform that unites the entire construction/renting organization under one platform, including operations and equipment management. IronUp fixes these common problems for renters of equipment:
· Unexpected invoices and "forgotten" rentals
· Difficult supplier discovery and management
· Lack of billing dispute protection
· Inconsistent delivery and call off logistics tracking
· Easily retrieved cost reporting by project
"After listening to the needs of contractors, IronUp was built to enable the entire construction organization to get what they need, when they need it, easily," said Sam Giffin, chief development officer and co-founder. "Our platform offers all features to manage rentals well across any organization size, including a CMMS-like experience for rented assets, a centralized Supplier CRM, and critical file storage and reporting features."
Schemmel and Giffin feel the software is timely.
"The megatrend of rental shows all signs of continuing," said Schemmel. "The issues around rental will only continue to compound. And with the summer construction season closing in, now's the best time to prepare."
IronUp is offering a flexible pricing model that mirrors users actual rental spend. The company is also offering a free startup plan. A self-guided, online tour now is available or potential users can request a personalized one-on-one demo for a more guided experience. Or visit https://www.ironup.io/roi-calculator/ to submit a few data points and get a customized ROI calculation.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.