Crown Equipment Rolls Out New Online Store Adding Thousands of Forklift Parts
Crown Equipment Corp., one of the world’s largest material handling companies, last week unveiled a new e-commerce site for U.S. customers. The online store, at shop.crown.com, provides customers with the ability to purchase select Crown products and thousands of forklift parts and supplies at any time from a computer, tablet or mobile device.
More than 4,000 forklift parts and supplies from Crown’s One Source Lift Truck Parts program are available for online purchase, which enables customers to shop for virtually all of their parts and accessory needs in one place. Crown’s PTH Series manual and WP Series electric pallet jacks are also available for purchase on the new site. A user-friendly, intuitive interface allows customers to quickly search, sort and filter results to find what they need and check out using a credit card.
“The goal of the crown.com Store is to be accessible to our customers whenever they need us,” said Jim Mozer, senior vice president, Crown Equipment. “We’re offering convenient access to thousands of quality products with local fulfillment and fast delivery. It’s a reflection of the value we place on our customers and our commitment to helping them succeed, while still offering the personal touch they appreciate.”
Orders placed on the crown.com Store are filled locally through Crown’s extensive U.S. retail network to facilitate fast delivery and enhance customer support.
Crown Equipment is based in New Bremen, Ohio.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.