Photo by Crown Equipment
Crown Grand Rapid Branch

Forklift Maker Crown Equipment Celebrates 75 Years in Business

Feb. 28, 2020
Crown has a long history of exploring and developing advanced technology that has helped determine and define the future of material handling.

Crown has a long history of exploring and developing advanced technology that has helped determine and define the future of material handling. Most recently, the company expanded its internal combustion line of counter-balance forklifts, enhanced the operator experience with the introduction of the InfoLink 7-inch touch display module, and announced a line of lithium-ion-powered forklifts.

In late 2019, Crown began the global rollout of the ESR 1000 reach truck, its first lift truck utilizing the new Genaâ operating system. The ESR 1000 is currently available throughout Europe, the Middle East and Australia, with other regions to follow.

As the company enters the new decade and celebrates its diamond anniversary, it is working closely with customers to anticipate and incorporate a number of trends creating change in the warehouse and broader supply chain. These include:

·      Adopting a strategic approach to connectivity: With an eye toward tangible benefits and business value, more customers are taking a strategic approach to greater connectivity that is based on clear business objectives and enables them to work toward measurable goals.

·                Gaining control of data:

Customers are identifying and prioritizing the type of data they want to gather and establishing a plan and processes to share relevant, timely information with the right departments and individuals at the right time. Data is presented in a manner that makes it actionable to create meaningful operational and behavioral changes. 

·                Exploring flexible approaches to automation:

The prioritization of tasks and equipment that are ideal for automation is evident. Customers are developing a clear path for a tangible return on investment that they can build upon to strategically evolve their automation efforts in support of fulfilment strategies. 

·                Considering alternative power sources:

Companies are looking at alternative power sources for their forklifts to eliminate some of the pain points associated with the lead-acid battery power source. Lithium-ion is one option that offers a number of productivity, maintenance and operating cost advantages. 

·                Enhancing operator experience:

Greater connectivity is enabling fleet managers to create a more informative and personalized experience for operators that is designed to simplify onboarding, maximize productivity, reinforce safety and emphasis engagement to improve workforce retention. 

Crown plans to mark its 75th anniversary with a number of events throughout the year at company locations worldwide.