Hy-Brid Lifts, manufacturer of high-quality, low-level access equipment, has partnered with three regional sales groups to better serve customers across the U.S. The three new partnering entities are CMT Equipment, HK Sales and MLA Construction Sales.
Sacramento, Calif.-based CMT Equipment will serve Hy-Brid Lifts’ customers in northern California, Washington, Oregon and northern Nevada. Craig Truscelli, the company’s president, has more than 40 years of experience in the aerial lift industry. Along with his daughter, Madison Truscelli, as vice president, they are dedicated to helping customers find the right equipment for their organizations, as well as buying and selling used equipment.
HK Sales will take care of Hy-Brid Lifts’ customers in southern California, the Las Vegas area and Arizona. With offices in Irvine, Calif., HK Sales focuses on general rental equipment, including everything from pneumatic tools to compaction equipment. Holly Ford, the company’s president, has experience in construction sales management and strategic planning, having worked with various key construction rental companies and global construction companies in the U.S.
Lynnfield, Mass.-based MLA Construction Sales offers general rental equipment and will serve Hy-Brid Lifts’ customers in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. The company’s president, Jonathan Cook, started the business after 22 years in the equipment and sales industries. Cook started his career in the construction industry at 14 when he swept floors and loaded equipment at his grandfather’s rental store.
“Deciding which groups to partner with wasn’t a decision we took lightly,” said Terry Dolan, Hy-Brid Lifts president and CEO. “These partners will focus on developing and managing customer relationships and representing the Hy-Brid Lifts brand, so we took our time finding the right fit. We made great choices and found exactly the people we want serving our customers.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.