La Mirada, Calif.-based Makita USA last week celebrated soccer star David Beckham’s move to the Los Angeles Galaxy. Beckham, the world’s most recognized soccer player, is expected to increase the visibility of Major League Soccer in the United States, and as an official sponsor of all 13 MLS teams, Makita is happy to see the news of Beckham’s signing at the top of the sports headlines.
“In a sports-oriented country like the USA, an adrenaline infusion like David Beckham will certainly launch the sport to a higher level,” said Xavier Turpin, marketing manager, emerging markets at Makita USA. “If it isn’t for his renowned ability to bend the ball on the field, then it will be for his popularity, good looks, and charisma. The profile of the game in the U.S. will be increased with Beckham on the field.”
Since becoming an MLS sponsor, Makita has received millions of audience impressions through MLS sponsorship activities — from stadium signage and onsite promotions to game tickets for top customers. In the 2007 season, the league will have an unprecedented amount of games televised on English and Spanish networks, including ESPN2, ABC and Univision.
Makita USA is a manufacturer of more than 450 professional, industrial-quality power tools and has more than 5,000 industrial accessories.