TVH Hires Carnelius Cruz as Vice President of Sales - Americas
TVH Americas, a leading provider of quality replacement parts and accessories for the material handling, industrial and construction equipment industries, has hired Carnelius Cruz as vice president of sales – Americas. Cruz will be responsible for the U.S., Canada, Mexico as well as the Latin America markets. The overall customer experience remains as the top priority during Cruz’s integration along with continuing to execute the company’s commercial strategy and market growth.
Cruz steps into this role with an extensive background in the automotive industry. In his most recent role as vice president of part sales North America at Navistar Inc., he demonstrated exceptional leadership qualities overseeing parts sales, national accounts, and the commercial acceleration program, TVH said. With more than a decade of experience managing sales portfolios exceeding $1 billion, Cruz has consistently delivered exceptional results and valuable contributions to the applicable industry.
TVH looks forward to adding another strong leader to its management team after the recent retirement of Cathy Diaz, former director of U.S. sales. Diaz began her career in the industry with System Material Handling Inc. in 1984. Her wealth of experience and knowledge about parts and accessories proved vital during the SMH acquisition in 2003. A few years later in 2006, Diaz played an integral role in co-managing the IMC Holdings (Intrupa and LPM) acquisition. After a successful 40-year career, Diaz retired at the end of 2023 leaving the TVH USA customer base in the hands of Ryan Walker, director of USA Sales and Services.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.