Texas Rental Association Names Genie Associate Member of the Year
The Texas Rental Association, a state chapter of the American Rental Association, recently recognized Genie for its contributions to the rental industry, naming the company the TRA Associate Member of the Year for 2020. The award, which was presented during the TRA Roundup, held June 21-22 in Round Rock, Texas, recognizes TRA members who have made outstanding contributions toward the continued success of the Association.
“For 55 years, Genie has been a leader in the industry,” said Josh Meyer, vice president of global sales for Genie. “At the heart of that success is a mentality that puts our customers at the center of our world by designing quality products that solve end users' work-at-height needs, while also providing our rental partners equipment and support that helps them achieve their business goals. This award demonstrates that our customers recognize and appreciate the work we are doing to live up to our commitments, and we are honored that the Texas Rental Association chose to recognize Genie as the TRA 2020 Associate Member of the Year.”
Rental customer input and jobsite demands influence new product launches, such as the new Genie GTH-1056 telehandler introduced in February, or the Genie E-Drive for GS Slab scissor lifts, which were announced last November.
“Equipment that has high uptime, simplified maintenance and a low cost of ownership contributes to better returns on investment for rental company fleets. Genie also supports rental partners by designing quality equipment that enjoys high utilization rates and retains its value over time,” Meyer added.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.