Boland Equipment Rentals Becomes New Snorkel Lift Dealer for the Northeast
Hackensack, N.J.-based aerial specialist Boland Equipment Rentals, is expanding its inventory to include mobile elevating work platforms from manufacturer Snorkel Lifts, based out of Henderson, Nev. The Snorkel line will offer scissor lifts and boom lifts, including a specialized 90-foot articulating manlift. This move will diversify BER’s portfolio to encompass heavy truck rentals, highway traffic control services, and mobile elevated work platform rentals.
As a customer service-focused company, Boland Equipment Rentals believes the Snorkel line will elevate its assortment by providing cutting edge technology.
“Being visionary means finding the newest, and best equipment possible for our customers,” said Brian Boland, BER president. “We believe, as an industry leader, Snorkel Lift does just that. They just released the world’s largest self-propelled boom.”
Boland Equipment Rentals currently carries truck-mounted aerial equipment including Elliot, Versalift, Altec, and Aspen Aerial Underbridge trucks. Equipment is available for daily, weekly, monthly and long-term rentals. Since its founding in 2001, Boland has focused on the sale and rental of aerial equipment and the support for bridgework and overhead inspections.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.