Home Depot Rental has opened Rental Operations Facilities in the Houston and Nashville markets. Home Depot Rental developed the idea to streamline its supply chain and delivery with the ROFs to more efficiently dispatch larger-class equipment to jobsites from a centralized location. ROFs have grown in importance as the needs of Pro customers have expanded.
“We’re happy to share our ROFs in Houston and Nashville are now fully operational,” said Richard Porter, vice president of Rental, Repair, RLCs and Services at The Home Depot. “After the openings in the Greater New Orleans and Los Angeles markets, in 2019 and 2020 respectively, we sought opportunities to serve more Pro customers in more ways and are delivering with an expanded ROF footprint that is in addition to over 1,200 rental store locations.”
As customers seek a broader assortment of heavier equipment for large-scale construction, The Home Depot Rental is expanding available solutions via the quantity, size and scale at ROFs including:
· Delivery – Making delivering large equipment more timely
· Maintenance – Continuous upkeep of equipment to minimize breakdowns and lost time
· Inventory – Optimizing the fleet via new equipment categories and product depth
· Expanded offerings – Complementing the retail experience through assortment of rental options
· Service – Delivering best-in-class customer service in line with The Home Depot’s expectations
“We are getting insightful feedback from our Pro and DIY customers, along with our associates, to expand our rental solutions. ROF locations are an outcome of this,” said Tim Dugan, senior director, rental operations at The Home Depot. “Nearly 24 months of experience at the ROFs, combined with The Home Depot’s 25 years of rental expertise, is allowing us to better plan and execute at current and future locations to provide the best rental and delivery experience for our customers.”
The Home Depot Rental is continuing expansion with new ROF locations expected in Atlanta and Dallas later this year as well as new rental centers across the North American footprint with focus on general tools, trucks, trailers and large equipment.
