Home Depot Rental Opens New Rental Operations Facilities in Houston and Nashville
Home Depot Rental has opened Rental Operations Facilities in the Houston and Nashville markets. Home Depot Rental developed the idea to streamline its supply chain and delivery with the ROFs to more efficiently dispatch larger-class equipment to jobsites from a centralized location. ROFs have grown in importance as the needs of Pro customers have expanded.
“We’re happy to share our ROFs in Houston and Nashville are now fully operational,” said Richard Porter, vice president of Rental, Repair, RLCs and Services at The Home Depot. “After the openings in the Greater New Orleans and Los Angeles markets, in 2019 and 2020 respectively, we sought opportunities to serve more Pro customers in more ways and are delivering with an expanded ROF footprint that is in addition to over 1,200 rental store locations.”
As customers seek a broader assortment of heavier equipment for large-scale construction, The Home Depot Rental is expanding available solutions via the quantity, size and scale at ROFs including:
· Delivery – Making delivering large equipment more timely
· Maintenance – Continuous upkeep of equipment to minimize breakdowns and lost time
· Inventory – Optimizing the fleet via new equipment categories and product depth
· Expanded offerings – Complementing the retail experience through assortment of rental options
· Service – Delivering best-in-class customer service in line with The Home Depot’s expectations
“We are getting insightful feedback from our Pro and DIY customers, along with our associates, to expand our rental solutions. ROF locations are an outcome of this,” said Tim Dugan, senior director, rental operations at The Home Depot. “Nearly 24 months of experience at the ROFs, combined with The Home Depot’s 25 years of rental expertise, is allowing us to better plan and execute at current and future locations to provide the best rental and delivery experience for our customers.”
The Home Depot Rental is continuing expansion with new ROF locations expected in Atlanta and Dallas later this year as well as new rental centers across the North American footprint with focus on general tools, trucks, trailers and large equipment.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.