Home Depot Opens 10 New Rental Centers and Rental Operations Facilities
Home Depot Rental is taking its commitment to another level with the introduction of 10 total new rental centers and rental operations facilities.
The Home Depot now offers large equipment, tools, trucks and trailer rentals at the following open locations in Bainbridge, Ga.; El Dorado, Ark.; Helena, Mont.; Palatka, Fla.; West Bend, Wis.; Conroe, Lake Worth and Mansfield, Texas; and the company plans to open additional rental centers in 2020.
“Our business is evolving,” said Tony English, senior director, merchandising at The Home Depot Rental. “As we observe trends in our business – and industry – we identified an opportunity to map rental centers against markets in which there is a growing need. We’re constantly testing new ways to deliver a convenient rental experience and through these facilities we can do that across locations and regions.”
In addition to new rental centers, The Home Depot Rental also developed and launched a new concept in 2019 – Rental Operations Facilities enabling rental equipment assortment expansion for Pro consumers. While not open to the public, these large equipment facilities enabled fleet growth in many new and larger equipment classes – such as 80-foot boom lifts and 10,000-pound telehandlers – while also improving efficient fleet management, which has allowed the business to better meet customers’ rental needs.
The first Rental Operations Facility was introduced in the Greater New Orleans market late last year and was quickly followed by a second location in the Los Angeles market this spring. Together, they are laying the groundwork for future business success.
“Our expanded footprint and optimized fleet complements the dedicated in-market sales and rental support teams while also providing a streamlined rental experience that maximizes contractors’ time spent onsite,” said Nathaniel Brookhouse, senior manager, sales and delivery.
For more on Home Depot Rentals, go to: https://www.compactpowerrents.com/about-us/the-home-depot-rental-difference/
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.