Steve Durante Joins Durante Rentals as Chief Sales Officer
Durante Rentals announced Steve Durante has joined the company as chief sales officer. As the organization’s senior-most sales leader, Durante will provide strategic leadership and direction to both the inside and outside sales teams. He will be responsible for creating and executing a sales strategy focused on increased market share and long-term revenue growth.
“I’m extremely excited for this opportunity and look forward to utilizing my industry experience to make an immediate impact on the success of our sales team,” said Durante. “My learning and development initiatives, which will include coaching and training, will provide our sales team with a road map for success. My years of experience in the field building customer relationships will play a key role in building an industry-leading sales team.”
Steve Durante has 27 years of proven sales and management experience in the construction equipment industry. Most recently, he served as the New York City district sales manager for a multi-billion-dollar global equipment rental company, currently in the top five of the RER 100. He reorganized the sales team within his market and was responsible for three consecutive years of double-digit growth. In 2018 he was awarded the inaugural Presidents Trophy to recognize his outstanding performance and for authoring a sales book focused on renting equipment in an urban market titled Unlimited Success.
“After 20 years, it’s great to work with my brother Steve again,” said CEO Anthony Durante. “The knowledge and experience he has acquired during his career will be instrumental in the development of our sales team and will bring a synergy to our inside and outside teams. The entire Durante team is eager to collaborate with Steve in aligning our sales objectives with our overall business strategy. Our top priority has been adding key people to the team as we propel our expansion in 2021.”
With locations throughout New York, New Jersey, and Connecticut, Durante Rentals geographic footprint continues to expand throughout the tri-state area. Durante Rentals is currently No. 87 on the RER 100 and a 7-time INC 5000 Hall of Fame award winner. For more information about Durante Rentals, visit duranterentals.com or call 1-800-DURANTE.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.