Frankly Speaking

July 13, 2010
Frankly Speaking I remember the very first American Rental Association trade show I attended back in 1990. I don't recall specifically what city it was in or what the attendance was like but it seemed to be a bit below the expectations of some of the ...

Frankly Speaking

I remember the very first American Rental Association trade show I attended back in 1990. I don't recall specifically what city it was in or what the attendance was like but it seemed to be a bit below the expectations of some of the manufacturers. One of my assignments was to go around and ask vendors how the show was, and after about a half dozen responses that the attendance was less than hoped for but the quality of interest was good, recited in kind of a politically correct smiling tone, I was getting bored until I came to an aerial booth and was introduced to a dark-haired man who shook my hand with a bored smirk and told me the show was, well, it was a four-letter word our editorial policy prevents me from printing. He went on to add that the show organizers at that time had their collective heads in a place I can't mention.

After a couple of minutes of this, Frank Scarborough then asked me how I was, invited me to sit down and for the next 15 or 20 minutes taught me a lot about the aerial rental industry that I would come to find fascinating over the years. I soon learned that Frank was far from the dour, negative person he seemed at the beginning of that conversation, but was a warm, gracious and hospitable individual who generally lived up to his first name, never being afraid to tell it like he felt it. His first name described his nature well — he was frank, candid and not afraid to be critical of things he felt were wrong. He wrote a number of guest columns for RER over the years — some under the moniker of “Frankly Speaking” — and he wasn't afraid to be critical of people and companies and trends in the industry he didn't agree with. One of the things I learned about Frank was that he was just as likely to turn the criticism on himself.

When I learned, much to my surprise, that Frank died last week of a massive stroke at the too-young age of 62 -- please see our obit at http://rermag.com/trends_analysis/headlinenews/aerial-executive-frank-scarborough-dies-070910/-- a lot of memories came back. Sitting and drinking a beer with him after touring UpRight's Selma, Calif., factory in 100-degree heat. Later touring Snorkel's plant in Elwood, Kan., after he almost single-handedly resurrected that company when it had been left on the scrap heap, I remember how proud he was of its resumed growth. Gaining the backing of local businessman Al Havlin and bringing back Snorkel stalwarts Bob Buehler and others, Scarborough was proud of the fact that they were supporting the long-running Snorkel brand and bringing back a lot of people to work in a small community that didn't have a lot of other employment options.

My bet is that if Frank read this he would tell me I'm giving him way too much credit and that he was just in it because he had to do something for a living, right? Say whatever you want, Frank. A lot of people remember you and will miss your crusty, candid New York voice, and the fact you'd go a long way to make sure your customers were taken care of properly. They broke the mold when they made this guy and a lot of people will miss him.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.