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News & Analysis

Photo by Herc Rentals
herc_rentals_nov_23_delivery_trailer_kubota_machin
Headline News

Fueled by H&E Acquisition, Herc Rentals’ Total Revenue Jumps 35.1 Percent in Third Quarter

Equipment rental revenues jumped from $866 million a year ago to $1,122 million in the third quarter of 2025, a 29.6 percent jump.
Oct. 29, 2025
Photo by Mi-T-M Corp.
mitm_floor_care_family_image_1025
Product Wire

Mi-T-M’s New Floor Care Machines Feature 2- and 3-Gallon Spot Extractors

Oct. 28, 2025
Photo by United Rentals
united_rentals_equipment_construction_2022
Headline News

United Rentals’ Flannery Says 2025 Better Than Expected with Growth to Continue

Oct. 27, 2025
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Engines

Rehlko to Power an Attempt to Set Guinness World Records Fastest-Mowing Title

Oct. 26, 2025
Provided by Krank/Dayim Equipment
krank_dayan_jcb_desert_pic_1025
Headline News

Krank Enters GCC Market with Launch of Dayim’s Used Equipment Marketplace

Oct. 24, 2025
Photo by The Toro Co.
toro_1099_tennessee_ave2_1025
Headline News

The ARA Foundation Completes Impact Project and Donates $20,000 to Denver Park Trust

Oct. 23, 2025
Photo by Caterpillar
Indiana governor Mike Braun speaks at Caterpillar event.
Headline News

Caterpillar Invests in U.S. Manufacturing and Future Workforce Skills Training in Indiana

Oct. 23, 2025
Photo by United Rentals
united_rentals_lift_pic_2023
Headline News

United Rentals Raises Rental Revenue 5.8 Percent in Third Quarter

Oct. 23, 2025
Photo by MEC Aerial Work Platforms
MacFarland joined MEC in 2020 as vice president of parts and service and has served as MEC’s executive vice president since February 2025.
Headline News

Brian MacFarland Promoted to President of MEC

Oct. 22, 2025

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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