LBX Company Announces New Leadership Structure for 2027
LBX Co. today announced a new leadership structure effective January 1, 2027, designed to strengthen strategic alignment, accelerate decision-making, and enhance support for its dealers and customers. The new structure establishes an Executive Leadership Team focused on enterprise strategy, long-term growth, and overall business performance, supported by a Senior Leadership Team responsible for operational execution and cross-functional business performance.
“As we look ahead to 2027 and beyond, we are deliberately sharpening our strategic focus to better navigate a highly competitive business environment,” said Eric Sauvage, president and CEO of LBX Co. “This evolution is not about adding management layers; it is about creating clarity. By establishing distinct accountability and deeper collaboration, we are empowering our organization to move faster and work more effectively. Ultimately, this structure gives us the operational precision and speed required to support our customers and protect our competitive edge.”
As part of the new structure, Mike Reynolds, currently vice president and chief financial officer, has been appointed vice president and chief revenue officer, North America, and will join the Executive Leadership Team. In this role, Reynolds will lead the senior leadership team, bringing together sales operations, customer support, marketing and distribution development, pricing and market intelligence, supply chain operations, and business operations.
The alignment is designed to strengthen accountability, improve cross-functional collaboration, and accelerate profitable growth across the North American business.
Reporting to Reynolds will be the following Senior Leadership Team members:
· Kevin Roberts, director, NAR sales operations.
· Josh Barnett, director, NAR customer support.
· Chris Wise, director of marketing & distribution development.
· Steve Duncan, director of pricing & market intelligence.
· Gustavo Caixeiro, director of supply chain operations.
· Masashi Tamaki, director of business operations.
The Executive Leadership Team will consist of:
· Eric Sauvage, president & CEO.
· Mike Reynolds, vice president & chief revenue officer, North America.
· Amanda Gammon, vice president & chief financial officer.
· Rod Boyer, vice president, special projects & senior advisor.
· Michael Burton, director of corporate planning, product strategy & engineering.
· Akira Sakamoto, director of finance & corporate audit.
· Matheus Fernandes, managing director, Latin America business.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
