BOMAG Americas Names David Madden Vice President of Service & Solutions
Bomag Americas, a Fayat Co., has hired industry veteran David Madden has joined its team as vice president of service & solutions. In his new position, he will build strategies and lead the company’s team members under the service & solutions umbrella – parts, training, warranty, uptime and the Equipment Readiness Center.
A technician by trade, Madden has been turning wrenches on equipment since an early age. He offers more than 30 years of service industry experience, spending time with original equipment manufacturers as well as heavy equipment dealers. He held various service and management roles at dealerships in Kentucky and Louisiana. He also worked as a regional product support manager and North American field service manager for a global manufacturer of construction, agricultural and industrial machinery. Most recently, Madden managed the regional service and aftermarket sales program for 22 states in the eastern United States and Canada for a leading global agricultural and construction equipment manufacturer.
“David offers deep, tenured experience for this position,” said Brian Bieller, president of Bomag Americas. “Plus, his breadth of dealer and OEM knowledge gives Bomag the preferred skill set to transform our Service & Solutions program and drive more uptime for our customers. While in this position for only a short time, David already has framed ideas on how to enhance parts fulfillment efficiency, increase the robustness of our dealer training program and better involve our Service & Solutions team in the sales process.”
Looking forward to the new opportunities ahead at Bomag Americas, Madden added, “Throughout my career, I have helped teams execute strategies that management has developed for us. This new opportunity at Bomag Americas gives me the ability to formulate strategic decisions, based on company objectives. A manufacturer can supply the best product on the market, but if it’s not properly supported, this hurts the brand. I’m excited to have the opportunity to lead this team, who’s passionate about optimizing equipment uptime for our customers and dealers.”
Bomag makes a broad range of product segments consist of asphalt pavers and milling machines, reclaimer/stabilizers, single drum and tandem vibratory rollers, pneumatic tired rollers, landfill refuse compactors and a full range of light compaction equipment. www.bomag.com/us-en
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.