Photo by Bomag Americas
Bomag The Economizer Southeastern 2023

Bomag Americas Expands Southeastern Equipment’s Dealership Territory into West Virginia

Sept. 14, 2023
Bomag Americas announced it has expanded its dealer agreement with Southeastern Equipment Co. Inc. to now include West Virginia.

Bomag Americas announced it has expanded its dealer agreement with Southeastern Equipment Co. Inc. to now include West Virginia. Southeastern Equipment now provides West Virgina contractors sales, service, and parts support for the full Bomag product line, spanning from light equipment to landfill compactors, from its new South Charleston, W.Va., as well as Gallipolis and Marietta, Ohio, locations. Partnering with Bomag since the 1990’s, the full-line equipment dealer now represents Bomag in Indiana, Ohio, Michigan, Kentucky and West Virginia.

Southeastern Equipment traces its roots to 1957 and builds a solid foundation based on strong work ethic and forging lasting relationships to help customers succeed in their business. Southeastern Equipment invests in dedicated machine specialists with decades of field experience to help contractors get the most performance out of the equipment. The company also offers an online parts ordering portal along with ordering directly from a branch location.

“Southeastern’s passion for providing superior service and jobsite solutions is second to none, which is why they have been a top performing Bomag dealer for the last three decades,” said Cole Renken, vice president of sales and marketing for Bomag Americas. “As they expand their customer network from the new West Virginia location, we anticipate Southeastern to continue their success with the full Bomag product line of compactors, pavers, milling machines and recycling/stabilization equipment.”

In August, the dealer celebrated the official opening of its new South Charleston location. Thor Hess, executive vice president of Southeastern Equipment, was excited with contractor response and attendance.

“It’s difficult for contractors to leave their jobsites during the height of the season, and the fact that we had such a positive turnout shows there’s a definite appetite for alternative earthmoving, compaction and asphalt equipment choices,” Hess said. “Bomag has been a wonderful road and asphalt partner for us, so it’s a natural line addition for West Virginia. We look forward to building on the excellent Bomag brand reputation in the state.”

The extensive Bomag light equipment line leverages decades of compaction experience to include tampers, single direction and reversible plate compactors, multipurpose compactors, and small single and double drum rollers. More than 30 smooth and padfoot drum models comprise the single drum and high-speed soil compactor range, and contractors can choose from more than 40 double drum and pneumatic tire rollers offering exclusive technologies for asphalt compaction.

Southeastern is well known for its extensive rental services as well. The company is No. 84 on the RER 100.