CES Power has hired Jordan Reber as global CEO. Reber is a rental veteran with several previous experiences in private equity backed infrastructure roles including the most recent transformation of an industrial recycler. Previously, Reber also worked for several years as president of the rental division of Caterpillar dealer Finning in Canada.
A former U.S. Marine, Jordan applies a mission-driven, decisive leadership style to rapidly assess challenges, unite teams, and execute transformation strategies that drive tangible business results.
With the recently announced headquarters consolidation to Las Vegas, the new CES leadership team is now closer to the work, poised and ready to expand its name and reputation within the United States and across the globe.
“Since joining CES I’ve been traveling to our locations around the world and I’ve been listening, learning, and gaining a deep understanding of the organization and the incredible people who power it,” said Reber. “Now, we’re beginning to roll out a new strategic direction - one that will help take CES from an already strong industry leader to its next chapter, and the relocation to Las Vegas is just the beginning. I’m looking forward to sharing more as we bring this vision to life.”
CES Power provides temporary power tailored to the event and broadcast industries.
For more on CES Power, visit www.cespower.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.