CES Power Expands to Europe, Acquires Euro Touring Power
CES Power LLC, a global provider of sustainable mobile power generation, distribution, and temperature control solutions for large events, this week announced it has acquired Euro Touring Power, a premier provider of electrical equipment and air conditioning rental for touring productions throughout Europe. This acquisition expands CES Power’s reach overseas, giving the company a new hub in Ireland with access to all of Europe. CES Power is backed by industrial-focused private equity firm Allied Industrial Partners. Terms of the transaction were not disclosed.
Based in Dublin, ETP supplies transformers, cables, distribution boxes, and stage air conditioning to large shows and events. The company provides the equipment that powers major entertainment, sports, and corporate productions throughout Europe. Managing director Vincent Campion and the ETP management team will remain with the company.
“Expanding overseas has always been part of our business plan, and we are excited to gain a strong foothold in Europe with the addition of ETP, an experienced partner with a reputation for quality equipment and superior service,” said Greg Landa, CEO of CES Power. “We expect to work closely with Vincent and his team to build our customer base and add exciting new products as we grow the CES brand in Europe.”
Campion added, “We are delighted to join CES Power and its affiliate CES Technologies, as they share our commitment to providing our customers with exceptional, world-class experiences. We look forward to leveraging CES Power’s deep resources and expertise in the U.S. to support our continued growth.”
In conjunction with CES Power's expansion and acquisition of ETP, the company announced the launch of CES Global. This new division serves as an extension of CES Power, designed to focus on delivering the company's signature mobile power generation, distribution, and temperature control solutions globally, starting initially with Europe. CES Global aims to integrate with the existing services of CES Power and the newly acquired capabilities of ETP, offering comprehensive, turnkey solutions for events worldwide. This strategic move enables the company to better cater to its clients operating across various international markets, ensuring a consistent level of quality and service, regardless of location.
Landa added, “The launch of CES Global is a natural evolution of our commitment to excellence and expansion. By integrating our expertise with the capabilities of our new European hub, we're poised to deliver unparalleled service to our customers wherever they are in the world. This is an exciting new chapter for CES Power, and it underlines our dedication to being a global leader in mobile power solutions.”
Euro Touring Power is CES Power's eighth acquisition since being acquired by Allied Industrial Partners in June 2021, and the company will continue to seek further add-on acquisitions in areas of strategic interest.
For more information on Euro Touring Power, visit www.eurotouringpower.com. For more on CES Power, visit cespower.com and cestechnologies.com. Information on Allied can be found at alliedindustrialpartners.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.