Perkins Engines Names New Customer Solutions and Sales Director Appointments

Feb. 24, 2023
Andy Curtis appointed new customer solutions director; James Reed named global OEM engine sales director.

Perkins Engines Co. Limited has appointed Andrew (Andy) Curtis and James Reed to new positions. Curtis has taken on a new role as customer solutions director. This newly established position will see Curtis continue to focus on building relationships with key original equipment manufacturers around the world and supporting them through the energy transition to a lower-carbon future.

Throughout his career, Curtis has exhibited a strong focus on customer collaboration. Most recently, he was OEM sales director, where he led the global OEM team through a successful EU Stage V introduction, as well as leading Perkins’ Agricultural and Material Handling strategies.

“I’m thrilled to be taking on the challenge of this new role and growing a team of experienced professionals who are focused on working with customers to deliver the right solutions for the future,” said Curtis. “Perkins is strategically positioned to help OEMs through the energy transition. I look forward to spending time with our customers to help solve their challenges.

“I will also be available to meet with interested customers at many of the key trade shows this year, including ConExpo-Con/Agg in March, where Perkins will be exhibiting its 48V and 300V lithium-ion battery configurations. I know many customers will also be interested in how Perkins’ all-encompassing integrated powertrain resources can help them jumpstart development programs and accelerate products to market by utilizing our additional skillsets and insight.”

Following Curtis’ job move, James Reed has been promoted to the position of global OEM sales director. James will be responsible for leading the global OEM sales team, which he joined in 2019 originally as OEM sales manager.

Throughout his career, Reed has held various roles throughout the business where he has shown strong leadership while ensuring that customers’ product and services requirements are met. James also represents the business in several industry leading organisations including SAE International.

“I’m delighted to be asked to lead Perkins’ OEM sales group,” said Reed. “Having worked with many of our current OEMs in previous roles, my focus will continue to be on ensuring we collaborate closely with our customers around the globe. Striving to always meet our customers’ needs is a priority for me, my team and the company, so I will be spending time with and listening to our key global OEM customers to make sure we are providing them with the products, services and solutions they need to be successful.”  

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.