Defatte Equipment Joins LiuGong North America Dealer Network
LiuGong North America welcomed Defatte Equipment Inc., located in the northern coastal area of Ukiah, Calif., to its material handling dealer network. Defatte has established itself for more than 20 years by growing its presence and customer following in the North Bay area, mainly Lake and Mendocino counties.
Founded in 1999 as a used forklift dealer, today Defatte supplies sales, rental, and service throughout California's Lake and Mendocino counties, serving the construction, industrial and agriculture industries.
“We've been growing as a heavy equipment rental and sales yard for the past 20-plus years and never taken on a line of material handling products,” said Joe Defatte, CEO, Defatte Equipment.
Defatte described the key factors that led to joining the LiuGong dealer network.
“We just felt that this was the next logical step in our growth,” he said. “We chose LiuGong for their rare combination of quality and price point that we feel will fit into our market just right.”
Jared Ward, vice president, material handling, LiuGong North America, noted the Defatte company history and success while welcoming them on board.
“The combination of Defatte Equipment’s industry knowledge and location in a great area make them an excellent addition to our growing dealer network,” Ward said. “They know how to move product and will help us continue our growth trajectory in material handling.”
LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about the company, visit https://www.liugongna.com/.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
