Quebec’s Prinoth Names New Vice President of Sales and Marketing
Granby, Quebec, Canada-based manufacturer Prinoth has appointed Jody Beasley to the position of vice-president of sales and marketing for the crawler carrier business unit effective immediately. Beasley comes to Prinoth with a wealth of experience in the field of sales as well as an impressive background in the construction industry. He worked more than 16 years at Bobcat/Develon (formerly Doosan) in various sales and management positions as well as having other industry-leading previous employers such as Ditch Witch and Screen Machine.
More recently, Beasley was director of national equipment sales for EquipmentShare. Throughout his career, he has developed an expertise in dealer development and will be responsible for supporting the sales team in that capacity as well as advancing the brand worldwide.
Prinoth is a supplier of low ground pressure tracked carriers, vegetation management mulchers and carriers and now, tree trimming equipment with the Jarraff line-up. The machines can be equipped with a multitude of specialized attachments and exert very low pressure on the ground allowing them to go places where wheeled vehicles sink. Prinoth is part of the HTI Group (High Technology Industries), which specializes in the winter sports industry, construction and clean energy and has more than 70 affiliates, and more than 130 sales and service points.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.