Pettibone Presents Super Equipment as Dealer for Québec and Maritime Provinces
Pettibone/Traverse Lift LLC announces the addition of Super Equipment Inc. to its dealer network. Located in Vaudreuil-Dorian, Québec, near Montréal, Super Equipment will carry Pettibone Traverse and Extendo telehandlers, mobile elevating work platforms, and Cary-Lift product lines for Québec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador.
“We are excited to welcome Super Equipment to the Pettibone team,” said David Chase, director of sales and marketing for Pettibone. “Their experience and focus in the lifting equipment market is a natural complement for our product offering. We look forward to working with them to grow their coverage in eastern Canada.”
Founded in 2010, Super Equipment specializes in sales, long-term rentals and refurbishments of equipment including boom trucks, rough terrain cranes, truck cranes, and now telehandlers, mobile elevating work platforms, and Cary-Lifts with the Pettibone partnership. Super Equipment recently acquired a new 14,000-square-foot facility to expand service capabilities for its customer base.
“Pettibone has a wonderful product, and we are eager to start marketing their telehandlers in our area,” said Patrick Tremblay, vice president of Super Equipment. “The Traverse telehandler line, in particular, provides a unique solution with the horizontal traversing boom that nobody else offers, and we believe there’s a great opportunity to be successful with that product in our territory.”
Pettibone/Traverse Lift, LLC is part of the Industrial Technologies Group, an affiliate of The Heico Companies. Founded in 1881, Pettibone has been recognized as an industry leader in material handling equipment since the company produced the first forward-reaching, rough-terrain machines in the 1940s. For more information, visit www.gopettibone.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.