Bobcat Company Introduces New Authorized Dealer in Cortez, Colo.
Bobcat Co. has expanded its dealer network with the addition of Bobcat of Cortez as an authorized new and used sales, service and parts provider of Bobcat equipment. The dealership is located at 1480 Industrial Road in Cortez, Colo., and is the second location for Target Rental.
Target Rental has been in business since 1983 and acquired Bobcat of Durango in 2011. Target Rental has grown to serve customers throughout Colorado and into Utah, Arizona and New Mexico.
“Our company shares similar core values as Bobcat, and that starts with the best customer service in the industry,” said Jim Duke, president of Target Rental. “Our customers benefit from our Bobcat-certified technicians and our large selection of parts in house.”
The enterprise serves a variety of markets with a strong focus on the construction and homeowners with acreages sectors.
“In 2011, I jumped on the opportunity to purchase Bobcat of Durango,” Duke said. “It only made sense as Bobcat is the leader in compact equipment.”
Bobcat of Cortez will distribute Bobcat equipment throughout the Four Corners region which consists of southwest Colorado, southeast Utah, northeast Arizona and northwest New Mexico. For more information, visit TargetRental.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.