Bobcat Adds New Authorized Southern Oregon and Northern California Dealership

Bobcat Co. has expanded its dealer network with the addition of Bobcat of Salem as an authorized new and used sales, rental, service and parts provider of Bobcat equipment.

Michael Roth

May 23, 2020

2 min read

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Bobcat Co. has expanded its dealer network with the addition of Bobcat of Salem as an authorized new and used sales, rental, service and parts provider of Bobcat equipment. The dealership is the third location for Wilson Equipment, founded in 1983 by Steve and April Wilson.

The company got its start by refurbishing used equipment and catering to rental customers. With the addition of the new dealership, Wilson Equipment will expand to serve its growing customer base in southern Oregon and northern California.

“With dealerships in Medford and Eugene we wanted to give our customers in Polk and Marion countries the same high-level sales and service our customers have come to expect from our other dealerships,” said Deven Kephart, sales manager for Wilson Equipment. “Bobcat produces a great product with lots of demand.”

The three Bobcat dealerships serve a variety of markets, including construction, landscaping and agriculture.

“With our location in Salem, we’ll be able to give our current and future Bobcat customers easy access to a large selection of new and used machines, quality parts and services as well as rental options,” Kephart added.

Bobcat of Salem will distribute Bobcat equipment throughout the Mid-Williamette Valley.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.