Combilift's 100,000th Forklift Raises €100,000 for Global Children’s Charity
Global materials handling leader Combilift has celebrated a major manufacturing milestone by transforming its 100,000th forklift into a powerful force for good, raising and donating €100,000 to the United Nations International Children's Emergency Fund to support children in crisis worldwide.
To mark the production of its 100,000th forklift, Combilift launched its largest-ever worldwide competition, offering the exclusive 100,000th “Golden Prize” multidirectional Combi-CBE. All proceeds raised were donated to UNICEF Ireland’s Children’s Emergency Fund.
The campaign generated €56,500 in ticket sales, and at a cheque presentation ceremony, Combilift announced it had topped up the total contribution to an impressive €100,000, underlining the company’s long-standing commitment to corporate social responsibility.
Speaking at the handover, Combilift CEO and co-founder Martin McVicar said:
“This campaign was designed not only to celebrate a major manufacturing achievement for Combilift, but also to make a meaningful difference beyond the factory floor. By supporting UNICEF, we are supporting one of the world’s most effective humanitarian organizations and helping children who need it most.”
The cheque was formally presented by Martin McVicar to Owen Buckley, UNICEF Ireland’s head of corporate partnerships, and Michaela Plunkett, business development manager, in Monaghan.
Owen Buckley welcomed the donation, saying:
“As we enter the winter season, our priority is ensuring children affected by war and natural disasters have access to warm clothing, safe shelter and continued education. This generous contribution from Combilift will help UNICEF respond quickly to urgent needs.”
The winning ticket was purchased by Kareen Farrell, who travelled to Combilift’s headquarters in Monaghan to receive the one-of-a-kind 100,000th Combi-CBE “Golden Forklift.”
Reacting to her win, Kareen Farrell said: “I was absolutely delighted when I heard I had won, as I’m never lucky. My dad shared the competition details and bought a ticket to support UNICEF because it’s a children’s charity that helps children all over the world, so winning the forklift was an incredible bonus.”
The Golden Forklift was first unveiled at the IMHX Exhibition in the UK before embarking on a European trade show tour, attracting strong international interest and reflecting Combilift’s global customer base and shared commitment to positive social impact.
For more information, please visit: https://combilift.com/win-a-truck/
UNICEF does not endorse any company, brand, product or service.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.