Dinolift Appoints Liftexperten as New Distributor in Sweden
Dinolift, a leading manufacturer of lightweight aerial work platforms, has appointed Liftexperten Sverige AB as its new official distributor in Sweden as of September 1. Liftexperten will be responsible for sales, marketing, and after-sales support of Dinolift’s product portfolio throughout the Swedish market. Based in Gothenburg, Liftexperten is part of the Hybeko Group and has established itself as a trusted supplier of access solutions in Sweden.
With multiple locations and a strong reputation for technical service, the company brings a solid foundation for expanding Dinolift’s reach in the region.
“Sweden is an important market for Dinolift, and we are confident that Liftexperten's industry knowledge, technical expertise, and customer-first mindset make them the ideal partner to represent the DINO brand moving forward,” said Petter Rönnlöf, CEO, Dinolift Oy.
Founded in 2015, Liftexperten has grown steadily by offering both new and used access equipment, service agreements, and spare parts, all with a commitment to providing seamless ownership and high customer satisfaction. The company also serves as an authorized dealer and service partner for leading brands such as Genie.
“At Liftexperten, our priority has always been supporting our customers with the best equipment and service. Partnering with Dinolift allows us to expand our offering with high quality aerial platforms that meet the demands of the Swedish market,” said Anders Åström, CEO, Liftexperten Sverige AB.
Dinolift also thanks Zip-Up Svenska AB for its dedicated partnership over the years. “We greatly appreciate the efforts and commitment they have shown in supporting our brand in the Swedish market,” Dinolift officials said.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.