Sinoboom Extends Partnership with Discover Battery as Standard
Access equipment manufacturer Sinoboom has extended its partnership with Discover Battery to supply its range of boom, scissor and vertical lifts with Discover’s non-spillable Dry Cell AGM batteries as standard.
Discover has been supplying batteries for Sinoboom’s platforms within Asia since 2018, however, following the recent launch of Sinoboom’s subsidiaries in Europe, North America and Australia, they will now be fitted as standard across all markets.
The new partnership also extends to Sinoboom’s latest addition of environmentally friendly platforms launched at bauma China last November. This will see Discover providing batteries for the new 40-foot 1218RE electric rough terrain scissor lift as well as the 60-foot electric AB18EJ and hybrid AB18HJ articulating boom lifts. The use of Discover batteries in the diesel/electric AB18HJ, for example, will help provide lower emissions, reduce fuel consumption by more than 30 percent, while also providing up to a week’s operation from a single charge.
Sinoboom president Susan Xu said: “We’ve been really impressed with the performance and reliability of Discover batteries and are keen for our customers in Europe and the rest of the world to now benefit from reduced maintenance and lifetime costs. We are committed to providing our customers with high quality products which combine advanced technologies with a user-friendly design and feel Discover’s batteries fit perfectly with this philosophy.”
Alexander Marotz, Discover Battery product & business development manager – Europe, added: “We are delighted to extend our partnership with Sinoboom and for the trust shown in our products. We are continually working with OEMs, rental companies and end users to ensure our Dry Cell battery technology not only contributes towards sustainability ambitions but also improves total cost of ownership and overall user experience."
The partnership with Sinoboom follows the expansion of Discover’s European operation last year. Its sales and service network is now strategically positioned throughout 10 countries, while its team of regional product business managers is also able to provide quick and local support. The company is now perfectly positioned to provide increased levels of technical and customer support to Sinoboom’s European subsidiary going forward.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.