Genie Expands Qatar Distribution Network with Arabian Supply Center
Terex AWP has appointed Arabian Supply Center, an affiliate of the Qatari Al Jaber Group, as its new distributor for Genie telescopic and articulating boomlifts, scissorlifts and telehandlers, based in Doha, Qatar.
In an eight-year period, ASC has emerged as the leading supplier of construction and industrial equipment, spare parts, lubricants, tires and batteries in Qatar, the company said.
“We had been looking for a reliable, customer-focused sales and service partner in Qatar for some time,” said Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East at Terex Equipment Middle East LLC. “Trusted by customers as a provider of high quality solutions, ASC has a very good reputation in the market and definitely ticks all the right boxes in terms of representing the Genie brand. The team is highly invested in its relationship with Genie and took part in the Big 5 trade show in Qatar last September. In addition to being a great platform to showcase Genie products, that event was a great opportunity to strengthen our relationship together.”
“The strength of ASC lies not just in the products that we offer, but also in our strong after-sales network in Qatar,” said Darwish Ariqat, commercial manager, ASC. “When we approached Genie to discuss the possibility of representing the brand, we knew that they would complement our offering perfectly. Like Genie, customer satisfaction is our priority. With this in mind, we have plans underway to build a new state-of-the-art service facility where the focus will be on ensuring that our customers’ machines are maintained according to the latest industry standards.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.