Fast-Growing Swedish Rental Company Selects Baseplan
Baseplan Software has been selected as the new ERP software provider for HLL Hyreslandslaget AB. HLL is an equipment rental company that has been substantially growing year over year since its inception in 2010. With 18 locations across Sweden, HLL has built up an extensive range of rental products that covers the needs of the construction industry.
The company posted a 35-percent increase in business in 2017 and looks to sustain this growth in the coming years. With expansion this rapid, Hyreslandslaget saw holes in its data causing reduced productivity, visibility for decision making, and potential revenue because of disconnected systems. After seeing Baseplan’s capabilities and the projected return on investments, HLL ultimately decided that the implementation of Baseplan’s ERP software would significantly streamline its business processes and help them attain their growth and profit goals.
Sune Tornquist, HLL’s chief financial officer, said, “After researching the top performing global rental companies, we knew that Baseplan Software offered the most complete solution to support our growth. Meeting with Baseplan customers then confirmed our decision that we had chosen the right ERP provider”.
Baseplan Software has been serving the industry since 1986, offering an ERP software solution that has been specifically built for rental and fleet management companies.
The integrated system has been developed so companies can scale quickly with no disruption, making the partnership between Baseplan and HLL a perfect fit. This partnership is a major milestone for Baseplan, as it marks the introduction to the European market.
“This is a very exciting step for the future growth of HLL Hyreslandslaget and Baseplan Software expanding into the European market,” said Andrew Ferry, president and global CEO of Baseplan Software. “We look forward to partnering with HLL and welcome them into the Baseplan family.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.