Boels Rental Acquires Norway’s BAS Maskinutleie to Strengthen its Nordic Subsidiary Cramo
European rental giant Boels Rental has acquired the Norwegian company BAS Maskinutleie, making its Nordic subsidiary Cramo one of the leading rental companies in Norway.
“A leading market position is important to increase resilience and to leverage future growth,” said Pierre Boels, CEO of Boels Rental. “It is our aim to have a top-three position in all our markets.”
BAS Maskinutleie is a Norwegian rental company. Established in 2008 as part of Backe, BAS Maskinutleie serves the construction market from eight geographically spread locations. BAS Maskinutleie is known for its wide range of equipment, extensive rental services and comprehensive expertise.
Eirik Gjelsvik, Backe CEO, is pleased with the acquisition process and perspectives: “Both companies complement each other well,” he said. “As part of Cramo, BAS Maskinutleie will benefit from the resilience and long-term growth strategy of its new owner.”
Cramo, part of Boels Rental, has leading market positions across Scandinavia. This acquisition is an important step for Cramo Norway.
“BAS Maskinutleie is a well-established company that not only adds equipment and locations to Cramo Norway, but above all new competencies and expertise,” said Cramo CEO Martin Holmgren. “We can now build on two solid structures, the combined strength of which will add value to our Norwegian customers.”
Boels Rental, headquartered in Sittard, The Netherlands, has more than 725 branches in 18 countries.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.