European rental giant Boels Rental has acquired the Norwegian company BAS Maskinutleie, making its Nordic subsidiary Cramo one of the leading rental companies in Norway.
“A leading market position is important to increase resilience and to leverage future growth,” said Pierre Boels, CEO of Boels Rental. “It is our aim to have a top-three position in all our markets.”
BAS Maskinutleie is a Norwegian rental company. Established in 2008 as part of Backe, BAS Maskinutleie serves the construction market from eight geographically spread locations. BAS Maskinutleie is known for its wide range of equipment, extensive rental services and comprehensive expertise.
Eirik Gjelsvik, Backe CEO, is pleased with the acquisition process and perspectives: “Both companies complement each other well,” he said. “As part of Cramo, BAS Maskinutleie will benefit from the resilience and long-term growth strategy of its new owner.”
Cramo, part of Boels Rental, has leading market positions across Scandinavia. This acquisition is an important step for Cramo Norway.
“BAS Maskinutleie is a well-established company that not only adds equipment and locations to Cramo Norway, but above all new competencies and expertise,” said Cramo CEO Martin Holmgren. “We can now build on two solid structures, the combined strength of which will add value to our Norwegian customers.”
Boels Rental, headquartered in Sittard, The Netherlands, has more than 725 branches in 18 countries.
