Deutz and Liebherr Agree to Strategic Engine Alliance

Oct. 27, 2016

Deutz AG and Liebherr Machines Bulle S.A. have agreed to a strategic alliance in which Liebherr will grant Deutz worldwide sales and service rights for 200 to 700kW diesel engines for a variety of applications. These engines are being developed for the EU Stage 5, U.S. Tier 4, China IV and EU Stage IIIA emissions standards and thus meet the future statutory requirements regarding exhaust emissions. The engines manufactured by Liebherr will be available to Deutz for series delivery from 2019.

The engines are a fit with Deutz’ product portfolio. The engine maker plans to sell them under its own brand to customers, including through its dealer network. Deutz also will receive exclusive rights for the production of a Liebherr 9-liter engine in China. Also, an expansion in the use of Deutz engines in Liebherr’s machines up to 150 kW is planned.

Deutz and Liebherr have already partner together in a number of areas. The two companies plan to sign contracts on the details of the strategic alliance soon.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.