Sims Crane & Equipment Names Srdjan Vukajlovic, Chief Commercial Officer
Sims Crane & Equipment Co., a provider of crane, rigging and lifting solutions across the Southeast, has appointed Srdjan Vukajlovic chief commercial officer, effective Oct. 5.
Vukajlovic will lead the company’s sales division, with responsibility for identifying market opportunities, advancing commercial strategy and strengthening the company’s approach to customer and revenue growth.
“Srdjan brings the commercial insight and leadership experience to take our sales organization forward with a clear focus on where the greatest opportunities exist,” said Deborah Weber, CEO and president of Sims Crane & Equipment. “He understands how to connect market strategy with customer needs and position a sales team to pursue meaningful, sustainable growth. We are excited to welcome him to Sims.”
Vukajlovic brings more than 17 years of experience in commercial strategy, executive leadership, operations and financial management. He has a proven track record of helping organizations identify opportunities for growth, strengthen business performance and translate commercial priorities into measurable results.
His experience also includes developing scalable business processes, navigating organizational change and building relationships across internal and external stakeholder groups. That background will support his work leading the Sims sales team and developing a coordinated approach to market expansion and customer development.
As chief commercial officer, Vukajlovic will focus on strengthening the company’s sales organization and positioning Sims to capitalize on opportunities across the markets it serves.
Source: Sims Crane & Equipment Co.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.