Sims Crane & Equipment Names Mike Kuffermann Chief Operating Officer
Sims Crane, a provider of crane, rigging and lifting solutions across the Southeast, last week appointed Florida native Mike Kuffermann chief operating officer.
Kuffermann brings more than 17 years of experience with Sims Crane and represents a second-generation family legacy within the organization. He began his career as an apprentice and has advanced through service operations, dispatch, outside sales and executive leadership, most recently serving as chief sales officer. The appointment reflects both his proven track record of performance and the company's continued focus on operational excellence.
In his new role, Kuffermann will be responsible for strategy development and for driving the safe, effective and efficient performance of branch operations, fleet and facilities, working alongside the general manager and operations management team.
"Mike has grown with this company from the ground up, and there is no one better prepared to lead our operations into the next chapter," said Deborah Weber, CEO of Sims Crane & Equipment. "His disciplined, people-first leadership and deep understanding of every corner of our business make him exactly the right choice for chief operating officer."
Kuffermann has been connected to Sims Crane for a long time. His father, Kurt Kuffermann, dedicated more than 30 years to the company and served as vice president and general manager of operations before retiring in 2016. His path reflects Sims Crane's longstanding commitment to developing talent from within and building a culture rooted in safety, reliability, trust and people, the company said.
Kuffermann is known for building lasting relationships with customers and team members alike, and for his focus on performance results that don’t come at the expense of safety.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.