TVH Names Giuliano Parodi its New CEO
The board of directors of TVH has appointed Giuliano Parodi as the company’s new CEO, effective September 1st. With nearly 25 years of experience in the industrial equipment and automotive sectors, Giuliano will lead TVH into its next chapter of global growth.
Giuliano Parodi joins TVH from Yanmar, a manufacturer of industrial equipment, where he most recently served as group chief strategy officer and member of the board of directors. In this role, he played a key part in shaping the company’s strategic direction and overseeing its regional operations outside Japan. Yanmar is a global organization with approximately $8 billion in revenues.
Previously, he served as CEO and chairman of Yanmar Compact Equipment, leading a global business of approximately $1.5 billion in revenue with operations across Japan, Europe and North America.
Earlier in his career, Giuliano held senior leadership roles at Bobcat Co. (Doosan Group) and Fiat Group.
Throughout his career, he has successfully led international growth, business transformation, and operational scaling, with a strong focus on aftermarket, customer solutions, and value creation.
A chartered engineer with a Master of Science in Mechanical Engineering and an executive MBA, Giuliano combines deep industry expertise with a pragmatic and team-oriented leadership style. Having lived and worked across multiple countries, including nearly two decades in Belgium, he brings both a global perspective and strong local connection.
“I am very proud to join TVH at such an exciting moment in its journey,” said Parodi. “TVH has built a unique position globally, combining strong customer relationships, deep product expertise and an entrepreneurial culture. I look forward to working with the team to define the next phase of growth, with a clear focus on customers, execution and long-term value creation.”
Patrick Lecluyse, executive chairman of TVH, added: “We are very happy to welcome Giuliano to TVH. He is a leader who builds trust and understands our business deeply. We are confident that his experience and vision will help us grow even stronger in the years to come.”
Following a transition period alongside the new CEO, Patrick Lecluyse, who currently serves as executive chairman of the board, will return to his role as chairman.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.