Maxim Crane Works L.P., one of the largest crane rental and comprehensive lift solutions providers in the world, has named Larry Lis vice president of fleet management and Richard Minter vice president of pricing and sales operations.
The appointment of Lis comes as Maxim Crane is poised to invest significantly in its crane and support fleet. This position will align fleet planning, asset acquisition, and used asset sales with Maxim Crane’s key geographies and customer verticals.
“Larry’s experience and crane knowledge are critical to our success as we invest in our fleet,” said Paul McDonnell, CEO, Maxim Crane Works. “Through Larry’s leadership, we’re elevating our used equipment sales and strategically investing in new to ensure we meet customers’ needs in the industries and verticals we serve.”
Lis has more than 23 years of experience at Maxim Crane, most recently serving as the regional vice president for the Midwest region.
“I’m excited by the opportunity to lead the fleet management team at Maxim,” said Lis. “With these new investments in our fleet, I believe we are well-positioned to continue to meet customers where they are with the right equipment in the right place at the right time.”
Minter will leverage people, data, and technology to develop pricing strategies and deliver market intelligence and sales process design to increase sales productivity and drive profitable growth across Maxim’s national branch footprint.
“I am thrilled to take on this new role at Maxim Crane,” said Minter. “We believe that delivering new insights and processes to the organization will enhance the efficiency of our sales team creating long-term profitable growth for the company.”
Over his 22-year tenure at Maxim, Minter has served in various roles including vice president all-terrain division, vice president strategic development, director of sales & strategic accounts, vice president special projects, and regional controller. He also has provided a leading role in more than 17 acquisitions throughout his career at Maxim Crane.
“Richard’s tenure at Maxim coupled with his expertise in data analytics and process management is an ideal fit for this role,” said McDonnell. “Establishing this team is critical to our go-forward strategy and I am confident that Richard and his team will deliver insights and strategies that will positively impact Maxim Crane’s bottom line.”
Based in Wilder, Ky., Maxim Crane Works is No. 6 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.