Magni America Names Carter Machinery 2025 Dealer of the Year at Conexpo

Carter Machinery, the authorized Magni dealer serving Virginia, West Virginia, Maryland, Delaware, and Washington, D.C., delivered strong growth in 2025 by expanding awareness of Magni’s rotating telehandler technology and supporting contractors across infrastructure, commercial construction, and industrial markets.
March 13, 2026
2 min read

Magni America announced that Carter Machinery has been named the company’s 2025 Dealer of the Year, recognizing the dealer’s exceptional performance, market development, and commitment to supporting Magni’s rotating and fixed telehandler product lines throughout the Mid-Atlantic region.

The award was presented during CONEXPO/CON/AGG 2026 in Las Vegas.

Carter Machinery, the authorized Magni dealer serving Virginia, West Virginia, Maryland, Delaware, and Washington, D.C., delivered strong growth in 2025 by expanding awareness of Magni’s rotating telehandler technology and supporting contractors across infrastructure, commercial construction, and industrial markets.

A key factor in Carter Machinery’s success has been the company’s investment in a dedicated Magni product specialist, Joey Toppings, whose focus on jobsite demonstrations, contractor engagement, and application support has helped customers better understand the versatility and productivity advantages of Magni rotating telehandlers. The strong collaboration between Toppings and Joe Leinwol, sales manager for Magni America, has played an important role in driving market adoption across the territory.

“Carter Machinery has built a strong foundation for Magni in the Mid-Atlantic,” said Leinwol. “Having a dedicated specialist like Joey Toppings working closely with our team has made a tremendous difference. That partnership — combined with the strength of the Carter sales, rental, and service organization — has helped contractors see the real value Magni rotating telehandlers bring to the jobsite.”

“Our customers are always looking for ways to increase efficiency and productivity on the jobsite,” said Toppings. “Magni rotating telehandlers allow contractors to replace multiple machines with one versatile solution. Working closely with Joe Leinwol and the Magni team has allowed us to demonstrate those advantages directly to customers, and it’s been a true team effort.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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