Merlo America Names Jacob Sherman Territory Business Manager for Southeast U.S.

Merlo America has named Jacob Sherman territory business manager, further expanding the company’s regional leadership team and reinforcing its commitment to supporting dealers and customers throughout the Southeast. Originally from Tennessee, Sherman brings a blend of business acumen, hands-on agricultural experience, and deep industry knowledge to his new role. 

A graduate of Middle Tennessee State University, he holds both undergraduate and graduate degrees in business and aerospace administration, as well as a minor in entrepreneurship. His professional path, while beginning in aerospace, soon took a turn toward agriculture, an industry that quickly became his passion.

Sherman began his career with WinField Solutions, part of Land O’Lakes, where he worked in the crop input segment and gained a strong foundation in agricultural production and distribution. From there, he joined CNH, supporting Case IH products in the Northeast U.S. and Eastern Canada, with a focus on lower-horsepower tractors and hay and forage equipment.

His next stop was with Kubota, where he served as a product manager and later managed a team of product specialists. These roles strengthened his technical expertise and customer engagement skills. During this time, he developed a keen interest in product marketing and data-driven analysis. Then, at LS Tractor, Sherman further advanced his marketing capabilities by leading digital advertising initiatives and CRM development, contributing directly to improved dealer engagement and measurable sales results.

Driving Growth and Dealer Success in the Southeast
Now based near Atlanta, Sherman will oversee Merlo America’s dealer development and market expansion across the Southeast region.

“From day one, I’ve been impressed by the team’s collaborative spirit. Merlo has that rare combination of premium product quality and a ‘can-do’ attitude across the organization. Everyone is focused on helping customers stay productive and supported, and that’s exactly the kind of environment I want to be part of,” said Sherman.

Sherman sees tremendous opportunity for growth in his territory: “My top priority is to strengthen our dealer network - filling key market gaps while supporting existing partners,” he said. “For me, success means long-term relationships with dealers who can deliver lasting confidence to customers in both the brand and the machines.”

Sherman believes that Merlo’s products speak for themselves. “The quality and design from Italy are truly exceptional,” he said. “When you start from a place of engineering excellence, it allows the team to focus on brand development and customer experience rather than making up for shortcomings elsewhere. That’s a powerful position to be in.”

His approach to dealer engagement emphasizes collaboration, transparency, and mutual success. “Dealers are the bridge between Merlo and the customer. When dealers believe in the product, customers believe in the dealer, and everyone wins,” he noted.

As he settles into his new role, Sherman will soon travel to Merlo’s headquarters in Italy to connect directly with the global team and deepen his understanding of the product line.

Reflecting on what’s next, Sherman remains focused on growth and momentum. “Within my first year, my goal is to expand our dealer footprint strategically, support existing customers through a smooth transition, and build sustainable, profitable partnerships.

“I am particularly excited about Conexpo, especially to be apart of Merlo America’s booth: Merlo City. It’s such a creative way to show how one machine can handle so many different jobs across industries. I’m excited to walk the booth with dealers and customers, have real conversations, and show them firsthand how committed Merlo America is to growing the brand and supporting our partners for the long haul.”

“Jacob brings the kind of experience, energy, and dealer-focused mindset that perfectly aligns with Merlo America’s direction,” said Jennifer Brigman, vice president of strategy and operations at Merlo America. “He understands what it takes to build strong relationships and deliver real value to our partners and customers. We’re excited to have him on board as we continue to expand our presence across the U.S.”

Merlo America invites dealers, customers, and industry professionals to experience Merlo City at Conexpo 2026, located on the Festival Grounds at Booth F22041.